The book is the result of a collaboration between Fujitsu - a leading technology company and POLI.design - Consortium of the Politecnico di Milano.
Transformation by Design reflects on the role that Design can play within a technology company.
The following themes are addressed in the various chapters:

• the birth and evolution of Design
• the definition of Design Thinking and the importance it is assuming today within companies as a competitive lever
• the importance of developing new scenarios (and how to develop them) that can differentiate a company's offering, explaining how to generate new scenarios
• the changes that technology is imposing today and that should be considered in designing new technological products and services
• what a service is, how to develop new services and how to use the main tools of the service design world

The text contains contributions from Venanzio Arquilla (Politecnico di Milano), Gianluca Carella (Politecnico di Milano), Cabirio Cautela (Politecnico di Milano), Elena Marengoni and case studies relevant to the topics covered developed by Fujitsu.

AA.VV.