Xiang Li - Shenzhen Zhongshuge, learning knowledge and seeking wisdom
  1. Home
  2. Award 2022
  3. Retail
  4. Shenzhen Zhongshuge, learning knowledge and seeking wisdom

Shenzhen Zhongshuge, learning knowledge and seeking wisdom

Xiang Li

Retail  /  Completed
Xiang Li

Although the Shenzhen Special Economic Zone is only 40 years old, a tiny period of time in terms of macroscopic scale, it has made great achievements that have attracted worldwide attention. These achievements and history are the result of the sweat and hard work of countless pioneers. The city has been forged by countless dreamers. Shenzhen Zhongshuge was born under such a circumstance to pay tribute to the creators of history on this land. Located in Qianhai OCT, Shenzhen, this project is functionally divided into a concept area, a forum area, a children's reading area and a conference area. The concept area is located at the corner of the building, with a large glass façade that breaks the spatial barrier between the interior and exterior, dissolving the boundary between the interior and exterior views and enhancing the expansiveness of the space, allowing consumers to appreciate the retail space from outside, which is almost occupied with a huge art installation. It frames the scene to portray an inclusive and open storytelling magnetism and urban temperament. In this artistic space, time seems to become tangible. A massive spiral staircase which is actually a bookshelf lying on its side on the ground, running in a curved trajectory through the entire concept area and connecting the entrance and exit. When customers gaze at the spiral staircase from the front, they can observe a cut-out in the shape of a clock dial. The handrails in the form of clock hand allude to the fact that this is a ladder of history that has been built up over countless hours, conveying the sense that history is being pushed through time at a rapid pace. The space is also appropriately divided to create a more exclusive spatial pattern, providing the reader with an intimate reading experience. The spiral staircase serves as a functional bookshelf and also a huge artistic installation, neutralizing a strong commercial connotation and enhancing the charm of the place, like a huge fable waiting to be explored. "Time, unfortunately, is like water that passes away." The continuous flowing contours of the display table are like water, connoting the passage of time, outlining the curving lines of the interior traffic flow, allowing the readers to appreciate the flow of time, and achieve inner peace, gaining a sense of silent healing. Gorky once said, "Books are the ladder of human progress." Raphael's famous painting "The Academy of Athens" also shows cultural figures representing different disciplines such as philosophy, mathematics, music and astronomy gathering in front of the ladder to research on knowledge and truth. The designers have taken the symbolism of the ladder of wisdom and integrated the elegant and dignified bookshelves in the forum area into a towering ladder, creating a sacred temple of knowledge. The superimposed doorways and layered floor lines imply the richness and breadth of the Hall of Knowledge's spiritual core. The simple light fixtures emit a soft light to create a warm atmosphere throughout. The levitating tables enrich the surreal atmosphere, bringing the reader some fantastical imagery and feelings. The children's area carries colorful and joyful memories. The designers have used simple lines and graphics to draw the spinning Ferris wheel and the dreamy little castle with childlike brushstrokes. The popular amusement park carousel is also designed as a table, inviting children to make friends with books and spend a candy-like sweet time together. The warm and bright orange and the hazy and elegant blue and purple collide and harmonize, filling the space with dreamy and happy colors. The development of history is spiraling and twisting, and the historical trajectory to advance society by those pioneers is condensed into a hieroglyphic spiral ladder, repeating the flat life under which they have the perseverance of dripping water through stone. The large window design allows for an unobstructed view of the exquisite interior, bringing a feast for the senses and mapping out a deep impression of the brand in the minds of consumers. The designer's unconventional approach to fusing commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience. It is a pioneering attempt to evolve the shape of future commercial space. Shenzhen Zhongshuge is not only a place of tribute to the city's pioneers, but also a place of healing for learning knowledge and seeking wisdom. It is one of the countless tiny microcosms of Shenzhen, housing unease and immensity.


 1300 mq
 Xiang Li
 Ren Lijiao, Wu Feng
 Feng Shao


X+LIVING, established in 2011 by Chinese architect Li Xiang, is an international architectural design company involved in multi-field projects including retail, office, hospitality, parent-child, malls, etc. As an award-winning company, X+LIVING has always been noted by professional institutions and medias worldwide for its escher-like visuality and immersive spatial experiences. Owing to Li Xiang’s academic background of architecture, each of X+LIVING’s design works adopts boundary-crossing thinking and unique formal strategy to create theatrical dreamy spaces with story-telling charms that engage the senses and provide fun. X+LIVING takes “design creates value” as the motto and insists on achieving the highest quality of design works from conceptual design to final completion. Employing bold geometries, vibrant colors and rich creativity, X+LIVING still pursues the perfect integration of artistic aesthetics and practical functions whilst never loosing the sight of business purpose.


Community Wish List Special Prize

Cast your vote

The voting session is closed


#Finalist #China  #Commercial - Retail  #Shenzhen  #Xiang Li 

© Maggioli SpA • THE PLAN • Via del Pratello 8 • 40122 Bologna, Italy • T +39 051 227634 • P. IVA 02066400405 • ISSN 2499-6602 • E-ISSN 2385-2054