Joe Cheng, Ken Hu - Heytea ZAO, a continuation of local culture
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Heytea ZAO, a continuation of local culture

Joe Cheng, Ken Hu

Interior  /  Completed
Joe Cheng, Ken Hu

Nantou Ancient Town is located in the central area of Shenzhen, with a history of more than 1,700 years. It is a cultural birthplace of Guangdong, Hong Kong and Macao. Through renovation, this urban historical and cultural neighborhood has been activated and renewed. Designer conceived a Heytea store sited in Nantou. Through integrating the site's millennia-old cultural heritage and the city's modernization over the past three decades, design team created an example that represents the rebirth of Nantou. Based on modern approaches, it introduced classical architectural elements to inject timeless charm into the architecture and interior space. The most beautiful “sphere” strengthens the aesthetics of the space, which breaks conventional store design and creates an “undefined” inspiring space. Deepened dimension Considering that single experiential circulation is monotonous, design team screen walls to the existing building to change its horizontal form and highlight a sense of depth. The building is enclosed by high, arc-shaped screen walls. The contrast of textures and colors not only differentiates distinct spaces, but also creates a striking visual effect. Social architecture The whole building reveals a simple, elegant image, with a large area of pure white facades. The facades mainly consist of 4 walls, 3 outside and 1 inside, which run from the first floor to the third floor. A roof garden is set on the fourth floor. The inside screen wall passes through the balcony on 2F and 3F, allowing customers to take a close look at its material textures and form and providing an attractive setting for young people to take photos. Integration of architecture and interior space At the entrance area on the ground floor, a floating “table” protrudes towards the street, which is as high as tables inside. The steps recall the style of lecture hall. Customers can drink tea and chat around this “table”, or sit on the stairs to enjoy tea and streetscape. In this way, they become a part of the street scene. The interiors and outdoor space interpenetrate, which reflects a consistent design concept of integrating architecture and interior space. The continuation of local culture Design team transformed and reinforced the exterior walls of the original building. Considering local people' attachment to their former residence, the design team retained the eaves, so as to let them feel that their “homeland” left by ancestor is still there and continues to provide a shelter for them. No completely closed window is designed for the store. Instead, transparent, open sliding glass doors are utilized. No matter when local residents return home or pass by, there is always a lamp waiting for them, calming and warming their heart. Though occupying a limited area of about 60㎡, each floor of the store is equipped with a small balcony, where customers can see passers-by on the street and even greet and interact with "neighbors" in buildings across the street while enjoying drinks. The design responds to traditional Chinese culture which stresses family life and the relationship with neighbors. Create a spatial relationship Carlo Scarpa emphasized the necessity of creating certain relationships for architecture. The interior space adopts a color palette mainly composed of dark red and white hues. The retro textured paint echo modern metal materials, which not only effectively differentiate functional areas, but also showcase the contrast and fusion of history and modernity. Through extracting the tones and fabrics of Nantou Ancient Town, design team built a vibrant red staircase to create a spatial relationship among floors. The “boundaries” of staggered staircase structures are combined with the space "in between" functional areas of each floor, which inserts a new spatial relationship into the existing spatial framework and thus enriches the spatial experience. The details of the space The sculptural sphere engraved with the characters “Heytea Zao” plays a guiding role and runs through the whole design. It is a witness that establishes interaction with viewers. In the space with a unified theme and diversified expressions, it helps tell a clear spatial narrative. Half of the sphere is exposed outside and half is hidden inside, creating a multi-dimensional spatial effect. It's interactive, fun and surprising, attracting passers-by to step inside with joy. The pure curved display wall visually expands the space. The art installation featuring “ripples” and “water droplet” produces rich visual effects, and staves off the boredom of the long space. It goes beyond rational forms, and immerses customers in an artistic, poetic ambience. The installation generates a scene that fuses the real and the virtual, and resonates with customers. A lifestyle of art The design team believe that we mankind actually live in two worlds, where we seek outward success and inward pleasure and satisfaction respectively. The project's pursuit of aesthetics goes beyond functions, which meets people’s spiritual needs. People can drink tea, chat with friends, enjoy being lost in thought and bathe in the sun here. The rooftop terrace on 4F enables customers to stay alone or gather with friends. The human scale-friendly design creates a natural, harmonious environment. Red linear light strips render a variable, magical and dramatic effect in a modern manner. The design brings customers an immersive experience, and produces a distinctive, compelling atmosphere. The cool, stylish and classy spatial ambience interprets the “undefined and unrestricted” brand image of Heytea.

Credits

 Shenzhen
 China
 HEYTEA
 09/2021
 300 mq
 Cheng Chung Design (HK) Ltd.
 Cheng Chung Design (HK) Ltd.

Curriculum

Joe Cheng
CCD Founder & Chairman
Mr. Joe Cheng has over thirty years of experience in hospitality design. With the design concept of “Eastern artistic conception in Western form ", he is well-known in the field of international hotel interior design. He leading the CCD design team to the forefront of the interior design industry and guiding the contemporary design trend with unique creativity and innovation.

Ken Hu
CCD President & Principal Partner
Mr. Ken Hu has more than 30 years’ experience in interior design industry. After 15 years design career in HBA headquarter, he returned to China and became a partner of CCD. He brought CCD to a more globalized platform, and his unique personal insight and international vision always endows the project with innovation.

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